Who’s The Man: The One Who Does Their Strategic Marketing Planning

Marketing Positioning
Strategic marketing planning

Strategic marketing planning is key to having a successful business, whether it is a box store (storefront) or online.

Thinking out your strategic marketing planning really should start with your positioning statement

Pose the query “How do I want my client to think of me?”

Your target market is your customer.

The word for finding and arousing interest in your customers is called marketing.

The statement to define your marketing position also defines your product and includes the promise your product delivers, who your target market is, and what makes your product unique from other comparable products.

Create a viable statement to make your product memorable to your client.

A brief paragraph, no more than three statements, should be enough of a statement.

This positioning statement is used to develop marketing materials for your marketing positioning work.  The positioning statement is for your eyes only.

Who would most benefit from your product? What emotion triggers the need in your target customer? What is your product? What category of market is your product in? What is the principle need for the customer to purchase your product? Who or what is the competition? What is so unique about your product?

Form your positioning statement from the most useful of these answers.

Before you start reaching out to your customers, learn the difference between benefits & features.  There is another article written that covers this topic exclusively.  You can find it by clicking here > strategic marketing planning 

In short, features are what your product has, benefits are how the client relates to the product.

If you have a new headache remedy, show a person who is feeling really good as a result of using the remedy. 

To get ideas, just watch the ads on television, listen to the radio ads, and the internet ads from major companies have the most well developed ads online.

Use your positioning statement to start appealing to your customers.